Campaña de marca multi-ciudad

Client

Global brand marketing team with China shoot blocks in two tier-one cities (generic scenario)

Location

Toda China

Project Type

Producción comercial con coordinación local

Overview

Producción comercial con coordinación local

Outcome

Logistics stayed flexible: Beijing's four-store grid and Shanghai's two-store coverage supported pickup and return windows that matched flight-driven producing, and cross-city handoffs were planned with one written chain of contact. The campaign avoided a brittle "single-city-only" rental strategy that would have forced expensive last-minute courier experiments.

Services Provided

• Multi-city category planning with Zhanru stores in Beijing and Shanghai
• Cross-store pickup and return scheduling within each city
• Bilingual coordination for aerial scope, handoffs, and department contacts

Equipment Used

• Sony FX3 with versatile zoom lenses for fast reframing across locations
• Portable LED lighting kits sized for travel days and small-footprint interiors
• DJI stabilizer and drone categories scoped to permitted aerial work
• Wireless monitoring and audio categories scaled to lean crew configurations