Chiến dịch thương hiệu đa thành phố

Client

Global brand marketing team with China shoot blocks in two tier-one cities (generic scenario)

Location

Toàn Trung Quốc

Project Type

Sản xuất thương mại có điều phối địa phương

Overview

Sản xuất thương mại có điều phối địa phương

Outcome

Logistics stayed flexible: Beijing's four-store grid and Shanghai's two-store coverage supported pickup and return windows that matched flight-driven producing, and cross-city handoffs were planned with one written chain of contact. The campaign avoided a brittle "single-city-only" rental strategy that would have forced expensive last-minute courier experiments.

Services Provided

• Multi-city category planning with Zhanru stores in Beijing and Shanghai
• Cross-store pickup and return scheduling within each city
• Bilingual coordination for aerial scope, handoffs, and department contacts

Equipment Used

• Sony FX3 with versatile zoom lenses for fast reframing across locations
• Portable LED lighting kits sized for travel days and small-footprint interiors
• DJI stabilizer and drone categories scoped to permitted aerial work
• Wireless monitoring and audio categories scaled to lean crew configurations